Pitching BC

The Business Continuity Institute

"Leaders achieve effectiveness largely through the stories they relate." Howard Gardner

As Business Continuity professionals who deal with incidents on a regular basis, we are fortunate to have an arsenal of interesting stories up our sleeve. With a little thought we can tailor these stories into compelling cases for supporting our goals.

This section is based upon three questions that will help you narrow your focus and pitch the right story to the right person.


What do I want to achieve?

Whether you want to improve general understanding of Business Continuity, or get funding for a specific element of your programme, having clearly defined goals will help ensure you are delivering the right story, in the right context, to the right people.

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What story could support my case?

As a Business Continuity professional you should have a range of incidents that you can draw from to create a compelling story. But it is important that you choose a story that best supports what you are trying to achieve.

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How can I tailor the story to my audience?

Once you have your story you will need to make sure you tell it to the right person, in the right way. Consider what level of detail is appropriate for the person you are talking to, and whether you can tailor it to directly address their needs.

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Resources

Use the worksheet below along with the guidance on the subsequent pages of this section to develop a compelling story appropriate to your needs.

Would you like to add to this profile?

The tool-kit is a living resource and we are constantly looking for ways to improve it. We value contributions based upon your own experience; as well as feedback on any challenges or success that you have had in applying any of the ideas.

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